Chr. Hansen Animal Health and Nutrition


Chr. Hansen, based in Horsholm Denmark, has 2,500 employees in more than 25 countries. Founded in 1874, its core competency lies in growing, harversting, and stabilizing natural microbial cultures. The animal health and nutrition group provides probiotics/DFMs to livestock and microbials for crop preservation. Today, more than 600 million people worldwide consume food and beverage products daily that contain cultures and ingredients from the other Chr. Hansen business groups.

Challenge: Presenting compelling data and messages to the
agriculture market which adheres strongly to tradition and very often is unaware of the Chr. Hansen brand.

Solution: Educate the marketplace on the benefits of Chr. Hansen agriculture products by presenting data through attention-getting messages, and leveraging the impact of products from the human health portfolio. Consistent and budget-appropriate print and electronic media targeting specific audiences, has been vital.

Results: North American Animal Health and Nutrition revenues jumped 35% in 2009 to more than $30M.

www.chr-hansen.com