Zander Solutions
As southcentral Wisconsin’s recognized leader in waterproofing
solutions, Zander Solutions has ensured more comfortable and healthier work and living environments for commercial and residential structures for more than 30 years. Although they provide a variety of services such as concrete restoration, epoxy floor coating, radon mitigation, and vapor barriers, their primary business is structural waterproofing.
Challenge: Reintroduce a company that had little marketing or advertising presence and build a brand around the core competency of structural waterproofing - all the while creating a cohesive message that was relevant for both commercial and residential audiences.
Solution: Reposition Zander to focus on their waterproofing expertise and market their longevity by trademarking an idea that is now synonymous with their business - and expected within their market - ZandertightTM Results. Print, radio and a revised package
of collateral materials helped present this cohesive message.
Results: Year end revenue growth of 15%.
www.zandersolutions.com
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